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6 Steps to Writing and Publishing Ebooks as a Professional


Books are for exchanging stories and different kinds of knowledge. If you’re a professional trying to make a good impression, putting your expertise down on paper, whether real or digital, is a great move.

Since it’s simpler and cheaper to publish ebooks, let’s look at how to produce one that turns heads and reflects your business in a positive way. Take the time to think about what you want to share and how.

Why Publishing a Professional Ebook Is a Good Idea

Firstly, producing an ebook for your business gives you a marketing tool you can share on multiple platforms. The higher its quality, the more it can benefit you. If you have a website and social media profiles, for example, putting your ebook on display boosts your public image and offers an easy way for people to get to know you.

Related: Things You Should Never Post on LinkedIn

Secondly, an ebook is a perfect place to collect your thoughts. You can put them in order, explore them further, and welcome others into your professional mindset.

Finally, it’s a worthwhile project that teaches patience, discipline, self-awareness, attention to detail, and more. All in all, publishing an ebook rewards you on a personal and professional level.

How to Produce and Publish a Successful Ebook as a Professional

Professional ebooks are non-fiction. Everything, from their content to their design, is tailored to attract and inspire specific consumers, which takes careful planning. Even the type of non-fiction you choose to write affects your success.


1. Make Sure Your Ebook’s Content Is Worth Reading

Don’t fill your book with fluff and publish it just to have something to give customers. It needs to be interesting and well-made to make the best impression possible.

Start by deciding what wisdom your book has to share. For example, if you’re a video game developer, you could write about the programming languages you use or your personal journey through this challenging industry.

Channel your experiences, as well as your powers of communication, into producing an ebook that’s easy and mind-blowing to read.

2. Plan Your Ebook’s Structure to Reflect Your Skill and Reliability

One of a book’s most important elements is structure. You must pay attention to that as much as your grammar and spelling, especially if you plan to sell your ebooks online.

Look at it this way: the point of publishing an ebook for your business is to convey in one place that you can complete a project with flying colors and teach people a thing or two about your field of expertise.

Ebook on Tablet Beside Laptop and Mug

If, on the other hand, a client flips through the pages to find its fonts, headings, and ideas all over the place, they won’t be impressed. On the contrary, it makes you look careless and unprofessional.

Put your thoughts into a meticulous plan before you write anything. Also, don’t publish your ebook without proofreading it a dozen times and having it professionally formatted.

3. Edit and Design Your Ebook to Perfection

Your whole ebook needs to be seamless. To achieve this, proofread it again and again, each pass focusing on a specific concern. Is the syntax correct and the terminology consistent? Do your ideas make sense? Does it all read well? Get feedback and edit some more before publishing.

Related: Accessible Writing Tips for the Office

Put extra effort into getting the cover and interior right. Apart from affecting your public image, how your book looks determines whether strangers will pick it up.

Once again, it’s a good idea to turn to professionals like top ebook cover design services. Also, look for reliable editors with experience in your field. Another pair of experienced eyes will always catch mistakes you missed.

4. Publish Through Top Platforms

Feel free to release your ebook the traditional way. You may need a literary agent to approach high-end publishers, but if that doesn’t pan out, other companies like Oneworld sometimes accept unsolicited manuscripts.

Then, there’s the self-publishing route, which gives you more control over your book, but less support in getting everything done. When it comes to putting your professional ebook out there, its outreach, visibility, and promotional freedom depend on the publishing platform you choose.

Lulu Ebook Self-Publishing Service

Explore in detail what top self-publishing platforms have to offer, such as:

  • Lulu
  • Kindle Direct Publishing
  • Blurb
  • Xlibris
  • Kobo Writing Life
  • BookBaby

5. Use Professional Marketing Tactics

How you promote your ebook also affects its reception. Since its themes are business-related, consider focusing your marketing strategy on relevant media and methods.

In addition to making the most of your self-publishing service’s marketing tools, for example, approach companies and websites in the same field as you to gather support and do interviews about your book.

Post links on your own site and social networks, too. Interact with people and spread the word. Be careful how you use these platforms, however.

Related: How to Set Up a Professional Twitter Account

Even if you use Instagram more than LinkedIn, your posts, language, and overall attitude shouldn’t be too casual. Say or share the wrong thing, and you can lose customers in an instant.

6. Choose a Smart Sales Strategy

Finally, think about whether you want to sell your ebook, give it out for free, or both. The last option is the best, as you make a profit from the project while also promoting your business with free copies.

Find a balance by deciding when and where your book will be available for free. Apart from holidays and anniversaries, you could offer it as a part of package deals. Make sure you clearly display these opportunities on your platforms.

Online Payment on eCommerce Website

As for sales, different self-publishing platforms offer different royalties. Pick the one with the best rates, but also check that you can sell your ebook yourself, whether in person or through your website.

In this case, you should also look into software for your domain, like WooCommerce plugins for your business’s eCommerce needs.

A Strong Business Can Make a Strong Ebook

Mastering the art of building a successful business and producing an ebook should be a breeze. This is because both projects are similar in that they have several components and take a lot of effort to get right. Their rewards, however, are more than worthwhile.

So, aim for the highest standards possible when planning your finances, designing your website, building your network, and so on. This passion and attention to detail will naturally filter into publishing a high-quality ebook as a professional.

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