The Do’s and Don’ts of Promoting Your Art on Social Media
What’s the best way to leave a good impression on your social media audience as an artist? Hashtags, promotions, art trades, and other means of self-promotion all have their place, but the real secret to a successful following has more to do with you.
Let’s have a look at the top do’s and don’ts of promoting your art on social media.
1. Do Show Every Cool and Unique Part of the Process
There is no greater feeling than bestowing your timeline with something that you’ve worked long and hard on. Many artists show only their final versions, and there’s nothing wrong with that.
We have to say, though, we love watching a cool piece of art evolve, 2D, 3D, traditional, in any type of media under the sun. It’s like watching a pottery artist at the wheels—you get to watch their project evolve from a lump of clay and morph into something purposeful, beautiful, and masterfully wrought.
Showing great sketches, notes, plans, drafts, messy palettes, pencils sharpened down to stubs, and other stuff from behind the scenes is one way to contextualize the type of work that you do and to build a human relationship with your audience.
They’re able to see another side of you, the real you, the person that you are in the studio, no makeup or filter. You teach others to create fearlessly by setting the same example yourself.
2. Don’t Post a New Pic Every Time You Add a Brushstroke
With that being said, you should only share choice, salient moments of progress with your circle of followers—nobody likes an account constantly spamming their feed with repetitive content.
Trust us: we’re more than familiar with the feeling of being too bored at the drawing board to hunker down and focus on creating something incredible. One rule of thumb that we try to stick to is staying off of our phones when we’re low on inspiration and motivation. This prevents us from posting excessive, unnecessary, attention-seeking content.
People who spend a lot of time posting have much less time in their days to do other things, like creating meaningful art. Block your time out wisely, dedicate yourself when it’s time to practice, and save your social media session for the end of your working day if you’re prone to scrolling in a moment of weakness.
3. Do Ask for Feedback From Others
A digital art community is a lot like one of those tumbling rock polisher barrels—everybody hops into the pool, and, after some time bumping and grinding around, we all come out much more polished and passionate.
There are few resources that stand to improve the objective quality of your work as the opinion of others. Your technical approach and even the subjects that you choose may all be influenced greatly by a bit of advice from somebody much more experienced and skillful than yourself.
Few things inspire us like seeing the difference between what we’re putting out there and what everybody else has to offer. Learn how other artists exceed you and devote time to mastering the areas where your own technique falls flat in comparison.
4. Don’t Give Unsolicited Feedback
It’s so disappointing to log back on after posting something cool only to be met with negativity that we didn’t ask for. Avoid ripping into something shared publicly, especially if you’re not friends with the artist that created it.
Self-promotion on social media should be a community experience, one in which artists celebrate the best of what everybody has to show. Part of the reason that we share our work is to connect with other artists; unnecessary critique may feel more like a wall than a bridge if taken personally or out of context.
We’re all sensitive, especially when we’re wearing our hearts on our feeds. You shouldn’t be trapping your contemporaries into what feels like a post-secondary performance review. Love what you can about the work of others; if something isn’t exactly your cup of tea, it’s usually better to just keep on scrolling.
5. Do Obsess About Your Art and Medium
The latest gear, the hottest new names, and intricacies of your medium or genre of choice should all be topics of interest to you. If you’re already passionate about what you do, this won’t be anything that anyone will have to tell you to do. Most artists love to immerse themselves in their worlds—you’re likely no exception.
Keeping up with the news is one obvious way to find something new and interesting to share with your followers. Honestly, we love BlenderGuru’s style of sharing industry demos, new software add-ons, and other exciting developments in 3D modeling. He always shows us something new and cool that he’s accomplished with the help of the tools that he’s showcasing.
6. Don’t Feel Limited to Share Only What You Create
You’re a person. You’ve got a life. Your professional art accounts shouldn’t necessarily collapse into your personal social feeds. If you’re in the midst of a collab with another local creative, however, why not give your audience a glimpse into your session?
This may be weird to say, but we especially love to see what our favorite artists like to eat and snack on, in the studio and on their own time. Details like these invite your audience into your world; there’s something so mysterious and intriguing about half a cigarette perched precariously on your balcony banister under the light of the waxing moon.
7. Do Post Your Absolute Best
The quest of the artist is never-ending—today’s breakthrough becomes tomorrow’s standard to overcome. Perfection is a myth. You’re only as good as the next masterwork that you have to show.
It can be so exciting to loop your following in on a significant leap forward in your body of work—nailing a new style that you’ve been practicing, for example, or finally completing a long-standing project that you’ve had on your plate since time immemorial.
Honestly? You’ll know when you’ve truly leveled up after finishing something important. If you’ve got something golden in front of you, cross your T’s, dot your I’s, polish her off, and send her away.
8. Don’t Be Afraid to Show Your Mistakes
Art is implicitly competitive; an obsession with a flawless public record is one common approach to establishing a well-received creative brand online, but it may not be the way to go for every artist.
Art can be messy, disorganized, and surprising in a lot of different ways. The unexpected lurks around every corner, even if you’re extremely experienced. We find new ways of delighting ourselves in the studio pretty much every day—it’s part of what makes creative work such a fun and addictive lifelong pursuit.
The best platform for artists is the one that connects you with an audience that is moved by your work. If you’ve got a lot of love to share, social media is one awesome way to promote your art and to connect with other creatives.
Want to share your art with the world? These platforms can help get your digital art noticed.
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